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Retailers, supply networks and changing articulations of ethicality : lessons from Flower Valley in South Africa.

Hughes, A. and McEwan, C. and Bek, D. (2013) 'Retailers, supply networks and changing articulations of ethicality : lessons from Flower Valley in South Africa.', Journal of economic geography., 13 (2). pp. 211-230.

Abstract

This article advances debate on retailers’ supply networks and ethical trade using the case of sustainably harvested wildflower bouquets supplied from South Africa to domestic and UK retailers. It illustrates three developments concerning: an evolving relationship between retailers’ brands and ethical trading strategies; a growing role for institutions in the global South in shaping ethical standards and acknowledgement of the challenges facing producers when retailers’ buying practices clash with ethical requirements. These trends concern strategizing, embedding and practising ethicality, respectively, with the term ethicality capturing not only the ethical standards themselves but also the changing practices shaping what counts as ethical.

Item Type:Article
Additional Information:Paper accepted for Journal of Economic Geography 09/10/2012. Accepted without revision by the Editor, but the authors are making some minor revisions in response to points raised by referees.
Keywords:Retailers, Global production networks, Ethics, South Africa.
Full text:(AM) Accepted Manuscript
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Status:Peer-reviewed
Publisher Web site:http://dx.doi.org/10.1093/jeg/lbs049
Publisher statement:This is a pre-copy-editing author-produced PDF of an article accepted for publication in Journal of economic geography following peer review. The definitive publisher-authenticated version Hughes, A. and McEwan, C. and Bek, D. (2013) 'Retailers, supply networks and changing articulations of ethicality : lessons from Flower Valley in South Africa.', Journal of economic geography., 13 (2). pp. 211-230 is available online at: http://dx.doi.org/10.1093/jeg/lbs049
Date accepted:No date available
Date deposited:08 May 2013
Date of first online publication:March 2013
Date first made open access:No date available

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