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Retailers, Supply Networks and Changing Articulations of Ethicality: Lessons from Flower Valley in South Africa

Hughes, A.; McEwan, C.; Bek, D.

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Authors

A. Hughes

D. Bek



Abstract

This article advances debate on retailers’ supply networks and ethical trade using the case of sustainably harvested wildflower bouquets supplied from South Africa to domestic and UK retailers. It illustrates three developments concerning: an evolving relationship between retailers’ brands and ethical trading strategies; a growing role for institutions in the global South in shaping ethical standards and acknowledgement of the challenges facing producers when retailers’ buying practices clash with ethical requirements. These trends concern strategizing, embedding and practising ethicality, respectively, with the term ethicality capturing not only the ethical standards themselves but also the changing practices shaping what counts as ethical.

Citation

Hughes, A., McEwan, C., & Bek, D. (2013). Retailers, Supply Networks and Changing Articulations of Ethicality: Lessons from Flower Valley in South Africa. Journal of Economic Geography, 13(2), 211-230. https://doi.org/10.1093/jeg/lbs049

Journal Article Type Article
Publication Date Mar 1, 2013
Deposit Date Nov 29, 2012
Publicly Available Date Mar 29, 2024
Journal Journal of Economic Geography
Print ISSN 1468-2702
Electronic ISSN 1468-2710
Publisher Oxford University Press
Peer Reviewed Peer Reviewed
Volume 13
Issue 2
Pages 211-230
DOI https://doi.org/10.1093/jeg/lbs049
Keywords Retailers, Global production networks, Ethics, South Africa.

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Copyright Statement
This is a pre-copy-editing author-produced PDF of an article accepted for publication in Journal of economic geography following peer review. The definitive publisher-authenticated version Hughes, A. and McEwan, C. and Bek, D. (2013) 'Retailers, supply networks and changing articulations of ethicality : lessons from Flower Valley in South Africa.', Journal of economic geography., 13 (2). pp. 211-230 is available online at: http://dx.doi.org/10.1093/jeg/lbs049





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