Why ‘place’ matters in the development and impacts of Fairtrade production

McEwan, Cheryl; Hughes, Alex; Bek, David; Rosenberg, Zaitun

doi:10.3362/2046-1887.2014.007

Why ‘place’ matters in the development and impacts of Fairtrade production

McEwan, Cheryl; Hughes, Alex; Bek, David; Rosenberg, Zaitun

Authors

Professor Cheryl Mcewan cheryl.mcewan@durham.ac.uk
Head Of Department

Alex Hughes

David Bek

Zaitun Rosenberg

Abstract

This paper examines the importance of place for the cultural and environmental dynamics shaping Fairtrade cooperatives. It draws on a case study of the Eksteenskuil Agricultural Cooperative (EAC) in South Africa's Northern Cape, which supplies Fairtrade raisins to Traidcraft plc, one of the UK's leading Fairtrade organizations. It examines how the histories and geographies of place continually challenge and redefine the meaning and effectiveness of Fairtrade. It concludes with a number of recommendations for both Fairtrade organizations in general and EAC/Traidcraft specifically.

Citation

McEwan, C., Hughes, A., Bek, D., & Rosenberg, Z. (2014). Why ‘place’ matters in the development and impacts of Fairtrade production. Food Chain, 4(1), 78-92. https://doi.org/10.3362/2046-1887.2014.007

Journal Article Type	Article
Publication Date	Feb 1, 2014
Deposit Date	May 21, 2014
Publicly Available Date	May 27, 2014
Journal	Food Chain
Print ISSN	2046-1887
Electronic ISSN	2046-1887
Publisher	Practical Action Publishing
Peer Reviewed	Peer Reviewed
Volume	4
Issue	1
Pages	78-92
DOI	https://doi.org/10.3362/2046-1887.2014.007
Keywords	South Africa, Fairtrade, Place, Geography, History, Traidcraft.

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Copyright Statement
© Practical Action Publishing, 2014. The definitive, peer-reviewed and edited version of this article is published in Food Chain, 4, 1, 78-92, 2014, http://dx.doi.org/10.3362/2046-1887.2014.007.