Davids Against Goliath? Collective Identities and the Market Success of Peripheral Organizations During Resource Partitioning

Liu, M.; Wezel, F.C.

doi:10.1287/orsc.2014.0914

Davids Against Goliath? Collective Identities and the Market Success of Peripheral Organizations During Resource Partitioning

Liu, M.; Wezel, F.C.

Authors

Dr Min Liu min.liu@durham.ac.uk
Associate Professor

F.C. Wezel

Abstract

This paper contributes to the sociology of markets literature by arguing that collective identities sustain the market success of peripheral producers during the process of resource partitioning. Two conditions underlie the positive returns obtained by peripheral producers from their identity claims. First, the demise of near-center producers crystallizes the difference among classes of organizations which benefits the market success of peripheral producers. Second, individual peripheral producers (i) facing an audience that values their identity claims and (ii) exhibiting credible engagement with their claimed identity encounter greater market success. Our contributions to the literature are discussed.

Citation

Liu, M., & Wezel, F. (2015). Davids Against Goliath? Collective Identities and the Market Success of Peripheral Organizations During Resource Partitioning. Organization Science, 26(1), 293-309. https://doi.org/10.1287/orsc.2014.0914

Journal Article Type	Article
Online Publication Date	Jul 3, 2014
Publication Date	Feb 3, 2015
Deposit Date	Jul 7, 2014
Publicly Available Date	Jul 10, 2014
Journal	Organization Science
Print ISSN	1047-7039
Electronic ISSN	1526-5455
Publisher	Institute for Operations Research and Management Sciences
Peer Reviewed	Peer Reviewed
Volume	26
Issue	1
Pages	293-309
DOI	https://doi.org/10.1287/orsc.2014.0914
Keywords	Resource partitioning, Producers' identities, Audience preferences.
Public URL	https://durham-repository.worktribe.com/output/1426626