A Deviant Art: Tattoo-Related Stigma in an Era of Commodification

Larsen, G.; Patterson, M.; Markham, L.

doi:10.1002/mar.20727

A Deviant Art: Tattoo-Related Stigma in an Era of Commodification

Larsen, G.; Patterson, M.; Markham, L.

Authors

Professor Gretchen Larsen gretchen.larsen@durham.ac.uk
Professor

M. Patterson

L. Markham

Abstract

In Western society, tattoos have historically signified deviance and those who were tattooed were often stigmatized as a result. Extant research examines the nature of stigma and identifies a number of stigma management strategies adopted by people with tattoos. However, this research was conducted at a time when tattoo art was largely confined to particular groups and members of society. In recent years tattooing has transformed dramatically, such that the practice has become commodified and embedded in everyday production and consumption practices. Consequently, our study examines the changing nature of tattoo-related stigma, and the subsequent impact this has had on the strategies employed by consumers to manage this stigma. Emerging stigma management strategies are identified and discussed within the context of an emergent stigma, the “stigma of the commodity.”

Citation

Larsen, G., Patterson, M., & Markham, L. (2014). A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychology and Marketing, 31(8), 670-681. https://doi.org/10.1002/mar.20727

Journal Article Type	Article
Online Publication Date	Jul 9, 2014
Publication Date	Aug 1, 2014
Deposit Date	May 27, 2014
Publicly Available Date	Jul 9, 2016
Journal	Psychology and Marketing
Print ISSN	0742-6046
Electronic ISSN	1520-6793
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	31
Issue	8
Pages	670-681
DOI	https://doi.org/10.1002/mar.20727
Public URL	https://durham-repository.worktribe.com/output/1463989

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Copyright Statement
This is the peer reviewed version of the following article: Larsen, G., Patterson, M. and Markham, L. (2014), A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychol. Mark., 31 (8): 670–681, which has been published in final form at http://dx.doi.org/10.1002/mar.20727. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.