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Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University

Pearce, N.

Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University Thumbnail


Authors

N. Pearce



Contributors

M. Kent
Editor

T. Leaver
Editor

Abstract

Facebook offers a low cost scalable platform for interacting with a huge audience. For universities this audience can encompass potential, current and past students, Facebook has emerged as a key space for informal and formal communication amongst students and between students and universities. This chapter will provide a case study of a formal presence for Durham University Foundation Centre which was launched three years ago. This page has grown in this time to just under 400 fans and it has been possible to establish which of these fans are current, past or prospective students, and how the fan profile has changed as different cohorts have passed through the centre. This experience will form the basis of a more general discussion of the challenges and opportunities which Facebook presents.

Citation

Pearce, N. (2014). Challenges and Opportunities in Using Facebook to Build a Community for Students at a UK University. In M. Kent, & T. Leaver (Eds.), An education in Facebook? : higher education and the world's largest social network (13-22). Routledge

Publication Date May 14, 2014
Deposit Date Nov 11, 2014
Publicly Available Date Nov 13, 2014
Publisher Routledge
Pages 13-22
Edition 1st ed.
Book Title An education in Facebook? : higher education and the world's largest social network.
Chapter Number 2
ISBN 9780415713191
Publisher URL http://www.routledge.com/9780415713191

Files

Accepted Book Chapter (451 Kb)
PDF

Copyright Statement
This is an Accepted Manuscript of a book chapter published by Routledge in An education in Facebook? : higher education and the world's largest social network on 14/05/2014, available online: http://www.routledge.com/9780415713191




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