Eduscape: The effects of servicescapes and emotions in academic learning environments

Wells, V.K.; Daunt, K.R.

doi:10.1080/0309877x.2014.984599

Eduscape: The effects of servicescapes and emotions in academic learning environments

Wells, V.K.; Daunt, K.R.

Authors

V.K. Wells

K.R. Daunt

Abstract

Conceptual and empirical studies on the impact of physical environments in educational settings are lacking. In comparison, consumption environments research has a rich history. In this paper we bring together these two research streams to develop (Study 1) and test (Study 2) an ‘Eduscape’ model of the effects of emotions and servicescape factors in higher education settings. Study 1 (423 students) explores aspects of the physical environment. Building on Study 1, Study 2 uses structural equation modelling (209 students) to test the proposed conceptual model. The results highlight that comfort, temperature/humidity, functionality/design and acoustics/visual features are key in determining students’ pleasure within the environment. Although Study 1 highlights that cleanliness/upkeep is important to students, Study 2 does not find statistical support for this association. The proposed model also emphasizes the links between students’ pleasure derived from the environment and their satisfaction, engagement/involvement and approach behaviour.

Citation

Wells, V., & Daunt, K. (2016). Eduscape: The effects of servicescapes and emotions in academic learning environments. Journal of Further and Higher Education, 40(4), 486-508. https://doi.org/10.1080/0309877x.2014.984599

Journal Article Type	Article
Acceptance Date	Jul 11, 2014
Online Publication Date	Jan 12, 2015
Publication Date	Jul 1, 2016
Deposit Date	Feb 3, 2015
Publicly Available Date	Jul 12, 2016
Journal	Journal of Further and Higher Education
Print ISSN	0309-877X
Electronic ISSN	1469-9486
Publisher	Taylor and Francis Group
Peer Reviewed	Peer Reviewed
Volume	40
Issue	4
Pages	486-508
DOI	https://doi.org/10.1080/0309877x.2014.984599
Keywords	Eduscape, Servicescape, Physical environment, Higher education, Marketing.
Public URL	https://durham-repository.worktribe.com/output/1437232

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Copyright Statement
This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Further and Higher Education on 12/01/2015, available online at: http://www.tandfonline.com/10.1080/0309877X.2014.984599.