Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective

Lam, W.; Harker, M.J.

doi:10.1177/0266242613496443

Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective

Lam, W.; Harker, M.J.

Authors

W. Lam

M.J. Harker

Abstract

This article explores the role and significance of marketing in the entrepreneurial process.Utilising an 11-year longitudinal study, supported by a context-rich interpretive approach, the interrelationship between marketing and entrepreneurship at different stages of the business life cycle are examined. Under an effectuation and enactment framework, entrepreneurship is neither ends-driven nor means-driven, but a consequence of the interplay between actors and social context through ongoing enactment. As the ‘joint core actors of the business’, entrepreneurs actively interact with their customers in shaping the marketing activities of the business to meet their ends.

Citation

Lam, W., & Harker, M. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal, 33(3), 321-348. https://doi.org/10.1177/0266242613496443

Journal Article Type	Article
Online Publication Date	Aug 28, 2013
Publication Date	May 1, 2015
Deposit Date	Oct 9, 2013
Publicly Available Date	Mar 11, 2015
Journal	International Small Business Journal
Print ISSN	0266-2426
Electronic ISSN	1741-2870
Publisher	SAGE Publications
Peer Reviewed	Peer Reviewed
Volume	33
Issue	3
Pages	321-348
DOI	https://doi.org/10.1177/0266242613496443
Public URL	https://durham-repository.worktribe.com/output/1476450

Files

Accepted Journal Article (260 Kb)
PDF

Copyright Statement
Lam, W. & Harker, M.J. (2015). Marketing and Entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal 33(3): 321-348. Copyright © 2013 The Author(s). Reprinted by permission of SAGE Publications.