M.T. Hannan
What does it mean to span cultural boundaries? Variety and atypicality in cultural consumption
Hannan, M.T.; Goldberg, A.; Kovács, B.
Authors
A. Goldberg
B. Kovács
Abstract
We propose a synthesis of two lines of sociological research on boundary spanning in cultural production and consumption. One, research on cultural omnivorousness, analyzes choice by heterogeneous audiences facing an array of crisp cultural offerings. The other, research on categories in markets, analyzes reactions by homogeneous audiences to objects that vary in the degree to which they conform to categorical codes. We develop a model of heterogeneous audiences evaluating objects that vary in typicality. This allows consideration of orientations on two dimensions of cultural preference: variety and typicality. We propose a novel analytic framework to map consumption behavior in these two dimensions. We argue that one audience type, those who value variety and typicality, are especially resistant to objects that span boundaries. We test this argument in an analysis of two large-scale datasets of reviews of films and restaurants.
Citation
Hannan, M., Goldberg, A., & Kovács, B. (2016). What does it mean to span cultural boundaries? Variety and atypicality in cultural consumption. American Sociological Review, 81(2), 215-241. https://doi.org/10.1177/0003122416632787
Journal Article Type | Article |
---|---|
Acceptance Date | Jun 23, 2015 |
Online Publication Date | Mar 4, 2016 |
Publication Date | Apr 1, 2016 |
Deposit Date | Jul 20, 2015 |
Publicly Available Date | Mar 29, 2024 |
Journal | American Sociological Review |
Print ISSN | 0003-1224 |
Electronic ISSN | 1939-8271 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 81 |
Issue | 2 |
Pages | 215-241 |
DOI | https://doi.org/10.1177/0003122416632787 |
Public URL | https://durham-repository.worktribe.com/output/1434587 |
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Copyright Statement
Hannan, M. T. and Goldberg, A. and Kovács, B. (2016) 'What does it mean to span cultural boundaries? Variety and atypicality in cultural consumption.', American sociological review., 81 (2). pp. 215-241. Copyright © 2016 American Sociological Association. Reprinted by permission of SAGE Publications.
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