M. Tadajewski
The History of Marketing Practice
Tadajewski, M.; Jones, D.G.B.
Authors
D.G.B. Jones
Contributors
D.G.B. Jones
Editor
M. Tadajewski tsmj44@durham.ac.uk
Editor
Citation
Tadajewski, M., & Jones, D. (2016). The History of Marketing Practice. In D. Jones, & M. Tadajewski (Eds.), The Routledge companion to marketing history (1-22). Routledge
Acceptance Date | Jul 30, 2015 |
---|---|
Online Publication Date | Jan 28, 2016 |
Publication Date | Jan 28, 2016 |
Deposit Date | Aug 11, 2015 |
Publicly Available Date | Jul 28, 2017 |
Publisher | Routledge |
Pages | 1-22 |
Series Title | Routledge companions in business, management and accounting |
Book Title | The Routledge companion to marketing history. |
Chapter Number | 1 |
Publisher URL | http://www.routledge.com/9780415714181 |
Additional Information | Published in Series: Routledge Companions in Business, Management and Accounting |
Files
Accepted Book Chapter
(290 Kb)
PDF
Copyright Statement
This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Companion to Marketing History on 28/01/2016, available online: http://www.routledge.com/9780415714181
You might also like
Critical Reflections on the Marketing Concept and Consumer Sovereignty
(2018)
Book Chapter
Exploring the Origins of Marketing Thought and Practice in the United Kingdom
(2017)
Journal Article
Compensatory Consumption and Consumer Compromises: A State of the Art Review
(2017)
Journal Article
Autobiographical Reflections Part II: Risk, Tenacity and Philosophies of Research
(2017)
Journal Article
Modern Pioneers in Marketing: Autobiographical Sketches by Leading Scholars
(2017)
Journal Article
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search