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A History of Historical Research in Marketing

Jones, D.G.B.; Tadajewski, M.

Authors

D.G.B. Jones

M. Tadajewski



Contributors

M.J. Baker
Editor

M. Saren
Editor

Citation

Jones, D., & Tadajewski, M. (2016). A History of Historical Research in Marketing. In M. Baker, & M. Saren (Eds.), Marketing theory : a student text (60-89). (3rd ed.). SAGE Publications

Acceptance Date Aug 29, 2015
Online Publication Date May 16, 2016
Publication Date May 16, 2016
Deposit Date Sep 2, 2015
Publisher SAGE Publications
Pages 60-89
Edition 3rd ed.
Book Title Marketing theory : a student text.
Publisher URL https://uk.sagepub.com/en-gb/eur/marketing-theory/book243593

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