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Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea

Yuan, X.; Shin, S.; He, X.; Kim, S.Y.

Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea Thumbnail


Authors

X. Yuan

S. Shin

S.Y. Kim



Abstract

This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability requirements may vary across different institutional environments for superior performance. Using data of 385 firms in China and 280 firms in Korea, this research finds that generally both capabilities positively influence firm performance; IC is more important in Chinese market, while MC is more vital for firms competing in Korea.

Citation

Yuan, X., Shin, S., He, X., & Kim, S. (2016). Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea. Asian Business and Management, 15(1), 32-56. https://doi.org/10.1057/abm.2015.17

Journal Article Type Article
Acceptance Date Nov 7, 2015
Online Publication Date Jan 27, 2016
Publication Date Feb 1, 2016
Deposit Date Nov 9, 2015
Publicly Available Date Mar 28, 2024
Journal Asian Business and Management
Print ISSN 1472-4782
Electronic ISSN 1476-9328
Publisher Palgrave Macmillan
Peer Reviewed Peer Reviewed
Volume 15
Issue 1
Pages 32-56
DOI https://doi.org/10.1057/abm.2015.17
Public URL https://durham-repository.worktribe.com/output/1427117

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Copyright Statement
This is a post-peer-review pre-copyedit version of an article published in Asian Business & Management. The definitive publisher-authenticated version Yuan, X., Shin, S., He, X. & Kim, S. Y. (2016). Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea. Asian Business & Management, 15(1): 32-56 is available online at: http://dx.doi.org/10.1057/abm.2015.17




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