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The Locus of the Fashion Shop in Russian Literature from 1764 to 1806

Ivleva, Victoria

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Abstract

This article examines the evolution in the cultural perception of the fashion shop in eighteenth-century Russian literature. I argue that in the context of eighteenth-century culture, a fashion shop became a heterogeneous locus of cultural negotiations where Russia engaged in the process of redefining its identity through its encounters with the West. My analysis explores the evolution of the image of the merchant and of the female customer within this space, and the influence of state ideology in regard to Gallomania and national identity on the perception of the locus.

Citation

Ivleva, V. (2013). The Locus of the Fashion Shop in Russian Literature from 1764 to 1806. Eighteenth Century Studies, 46(3), 363-383. https://doi.org/10.1353/ecs.2013.0031

Journal Article Type Article
Publication Date Mar 1, 2013
Deposit Date Nov 21, 2012
Publicly Available Date Mar 29, 2024
Journal Eighteenth Century Studies
Print ISSN 0013-2586
Electronic ISSN 1086-315X
Publisher Johns Hopkins University Press
Peer Reviewed Peer Reviewed
Volume 46
Issue 3
Pages 363-383
DOI https://doi.org/10.1353/ecs.2013.0031

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Copyright Statement
Copyright © 2013 by the ASECS. This article first appeared in Eighteenth-Century Studies, Volume 46, Number 3, Spring 2013, pp.
363-383.




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