Skip to main content

Research Repository

Advanced Search

Marketing and the Cold War: An Overview

Tadajewski, M.; Stole, I.

Marketing and the Cold War: An Overview Thumbnail


Authors

M. Tadajewski

I. Stole



Abstract

Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.

Citation

Tadajewski, M., & Stole, I. (2016). Marketing and the Cold War: An Overview. Journal of Historical Research in Marketing, 8(1), 2-16. https://doi.org/10.1108/jhrm-11-2015-0048

Journal Article Type Article
Acceptance Date Nov 28, 2015
Online Publication Date Feb 15, 2016
Publication Date Feb 15, 2016
Deposit Date Nov 30, 2015
Publicly Available Date Dec 3, 2015
Journal Journal of Historical Research in Marketing
Print ISSN 1755-750X
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 8
Issue 1
Pages 2-16
DOI https://doi.org/10.1108/jhrm-11-2015-0048

Files

Accepted Journal Article (248 Kb)
PDF

Copyright Statement
This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://dro.dur.ac.uk/17015/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.




You might also like



Downloadable Citations