M. Tadajewski
Marketing and the Cold War: An Overview
Tadajewski, M.; Stole, I.
Authors
I. Stole
Abstract
Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative thread is provided to introduce readers to the imbrication of marketing with the Cold War geopolitical climate. Originality/value – The debates surrounding the Cold War, marketing theory and marketing practice have been reviewed.
Citation
Tadajewski, M., & Stole, I. (2016). Marketing and the Cold War: An Overview. Journal of Historical Research in Marketing, 8(1), 2-16. https://doi.org/10.1108/jhrm-11-2015-0048
Journal Article Type | Article |
---|---|
Acceptance Date | Nov 28, 2015 |
Online Publication Date | Feb 15, 2016 |
Publication Date | Feb 15, 2016 |
Deposit Date | Nov 30, 2015 |
Publicly Available Date | Dec 3, 2015 |
Journal | Journal of Historical Research in Marketing |
Print ISSN | 1755-750X |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 8 |
Issue | 1 |
Pages | 2-16 |
DOI | https://doi.org/10.1108/jhrm-11-2015-0048 |
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Copyright Statement
This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://dro.dur.ac.uk/17015/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
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