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The UK’s Instagram changing economy& cultural landscape: the sharp rise in professional Instagram users as share of images; affiliation and other revenues continue to grow.

Hardey, M. (2015) 'The UK’s Instagram changing economy& cultural landscape: the sharp rise in professional Instagram users as share of images; affiliation and other revenues continue to grow.', Project Report. Mariann Hardey.

Abstract

This report is the first of its kind to reveal the distinct patterns in Instagram use in the UK among the Instagram users. It presents a unique picture of social media image use by ranked status and Influence Factor (those with at least 10,000 followers and a complimentary impact and engagement rate). Smart mobile devices continue to facilitate shifts in media content and image-based communication. There is a small, but significant, gender differentiation with young women using Instagram and other social media for sharing strong visual content more than their male counterparts. Detailed information on the demographic distribution of social media user and of the kinds of benchmarks available is available upon request. Please contact Dr Mariann Hardey at mariann.hardey@durham.ac.uk for more information about the report.

Item Type:Monograph (Project Report)
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Status:Public
Publisher Web site:http://www.mariannhardey.com
Record Created:11 Dec 2015 15:35
Last Modified:21 Jan 2016 14:22

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