The UK’s Instagram Changing Economy & Cultural Landscape: The Sharp Rise In Professional Instagram users As Share Of Images; Affiliation And Other Revenues Continue To Grow

Hardey, M.

The UK’s Instagram Changing Economy & Cultural Landscape: The Sharp Rise In Professional Instagram users As Share Of Images; Affiliation And Other Revenues Continue To Grow

Hardey, M.

Authors

Professor Mariann Hardey mariann.hardey@durham.ac.uk
Professor

Abstract

This report is the first of its kind to reveal the distinct patterns in Instagram use in the UK among the Instagram users. It presents a unique picture of social media image use by ranked status and Influence Factor (those with at least 10,000 followers and a complimentary impact and engagement rate). Smart mobile devices continue to facilitate shifts in media content and image-based communication. There is a small, but significant, gender differentiation with young women using Instagram and other social media for sharing strong visual content more than their male counterparts. Detailed information on the demographic distribution of social media user and of the kinds of benchmarks available is available upon request. Please contact Dr Mariann Hardey at mariann.hardey@durham.ac.uk for more information about the report.

Citation

Hardey, M. (2015). The UK’s Instagram Changing Economy & Cultural Landscape: The Sharp Rise In Professional Instagram users As Share Of Images; Affiliation And Other Revenues Continue To Grow. [No known commissioning body]

Report Type	Project Report
Publication Date	2015-10
Deposit Date	Dec 3, 2015
Publicly Available Date	Jan 21, 2016
Public URL	https://durham-repository.worktribe.com/output/1607184
Publisher URL	http://www.mariannhardey.com
Additional Information	Publisher: Mariann Hardey Type: monograph Subtype: project_report