Professor Xinming He xinming.he@durham.ac.uk
Professor
International market selection and export performance: A transaction cost analysis
He, X.; Lin, Z.; Wei, Y.
Authors
Professor Zhibin Lin zhibin.lin@durham.ac.uk
Professor
Y. Wei
Abstract
Purpose Exporting firms are concerned with which foreign country to select and the performance consequences of this international market selection (IMS) decision. On the basis of transaction cost analysis (TCA), this paper proposes a conceptual framework that hypothesizes the relationship between transaction cost factors, IMS and export performance. Design/methodology/approach We test the proposed framework with a database of Chinese manufacturing firms using regression models and controlling for possible endogeneity. The endogeneity issue may arise due to IMS being influenced by unobserved industrial/firm attributes. Findings The results show that transaction cost factors are able to explain IMS. Furthermore, firms whose decisions have incorporated transaction cost factors perform significantly better than their rivals. Research limitations/implications Understanding transaction costs helps decision-makers formulate more efficient IMS strategy to achieve superior export performance. Future research on IMS may examine ‘passive exporting’, i.e. exporting initiated by overseas buyers, consider the role of institutional distance and use other approaches towards cultural distance-based IMS. Originality/value This study adds a new theoretical underpinning for IMS by developing a framework based on TCA, thus broadens the applications of TCA into IMS. Our empirical results support this extension.
Citation
He, X., Lin, Z., & Wei, Y. (2016). International market selection and export performance: A transaction cost analysis. European Journal of Marketing, 50(5/6), 916-941. https://doi.org/10.1108/ejm-02-2013-0083
Journal Article Type | Article |
---|---|
Acceptance Date | Jan 14, 2016 |
Online Publication Date | May 9, 2016 |
Publication Date | May 9, 2016 |
Deposit Date | Jan 15, 2016 |
Journal | European Journal of Marketing |
Print ISSN | 0309-0566 |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 50 |
Issue | 5/6 |
Pages | 916-941 |
DOI | https://doi.org/10.1108/ejm-02-2013-0083 |
Public URL | https://durham-repository.worktribe.com/output/1391438 |
You might also like
From faces to feels: The impact of human images on online review usefulness
(2023)
Journal Article
Two birds with one stone: Goal conflict handling and its effect on well-being
(2023)
Journal Article
Text Mining and Topic Modelling
(2023)
Book Chapter
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search