T. Clark
Conveying the Adaptation of Management Panaceas: The Case of Management Gurus
Clark, T.; Bhatanacharoen, P.; Greatbatch, D.
Authors
P. Bhatanacharoen
D. Greatbatch
Contributors
A. Örtenblad
Editor
Abstract
In this chapter we examine how management gurus through the telling of epiphanic and non-epiphanic stories convey the level of adaptability of their ideas. We argue that for their ideas to leave the auditorium with the audience members they have to present them in ways which convincingly demonstrate that they are potentially pertinent to the variety of working lives of those who attend. Drawing on a Conversation Analytic approach, the chapter shows that in the post-story assessment the gurus use a double structure of humor then seriousness. The contrast between the light-heartedness of the story and the seriousness of the post-story conclusion provides emphasis to the message being delivered as well as the transition from the specifics of the story to the general applicability of the ideas being conveyed. Overall, the chapter argues that these stories provide attention and emphasis to central messages within these talks and thereby supply the underpinning conditions necessary for gurus’ ideas to flow beyond the venue of their talks.
Citation
Clark, T., Bhatanacharoen, P., & Greatbatch, D. (2015). Conveying the Adaptation of Management Panaceas: The Case of Management Gurus. In A. Örtenblad (Ed.), Handbook of research on management ideas and panaceas : adaptation and context (223-242). Edward Elgar Publishing. https://doi.org/10.4337/9781783475605.00028
Publication Date | Dec 18, 2015 |
---|---|
Deposit Date | Feb 3, 2016 |
Publicly Available Date | Mar 28, 2024 |
Publisher | Edward Elgar Publishing |
Pages | 223-242 |
Series Title | Research handbooks in business and management series |
Book Title | Handbook of research on management ideas and panaceas : adaptation and context. |
Chapter Number | 13 |
DOI | https://doi.org/10.4337/9781783475605.00028 |
Public URL | https://durham-repository.worktribe.com/output/1643600 |
Files
Published Book Chapter
(147 Kb)
PDF
You might also like
Constructing a strategy on the creation of core competencies for African companies
(2017)
Journal Article
Tapping the power of local knowledge: A local-global interactive perspective
(2016)
Journal Article
Manufacturing Management Celebrity
(2014)
Journal Article
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search