M.M. Uddin
Embedding Corporate Social Responsibility (CSR) with Firm Entrepreneurship: A Contested Exploration to Advance Corporate Social Entrepreneurship
Uddin, M.M.; Hughes, M.; Burrows, P.
Authors
M. Hughes
P. Burrows
Abstract
Corporate social responsibility (CSR) and entrepreneurship of firm both are widely researched scholarly domains. CSR is simultaneously a contested yet widely accepted concept in the academic and practitioner world. Creating shared value embedding social and business objectives together is more or less explored and adopted by the firms and known to the world. However, going beyond embedding social and business objectives for greater value creation is something which has not well explored thus far in the extant literature. Therefore, this study builds on a hitherto ignored linkage in scholarly literature and business practitioner media on how CSR can add wider nonfinancial value to organisations, encouraging them to invest sustainably in social activities. Still CSR is often seen as frivolous or as an act of profiteering whereas this study shows a genuine possibility that investing in CSR can unlock not just novel opportunities for firm entrepreneurship, but a unique interface that can benefit business and society. The strategic footing of a firm, involving its vision and values, plays a pivotal role in the entire process which influences the entrepreneurial behaviour of that firm. In order to make CSR more robust corporate social entrepreneurship (CSE) has emerged which accumulates three domains namely entrepreneurship, corporate entrepreneurship and social entrepreneurship. CSE does not terminate CSR rather it puts forward a more sustained CSR and creates potentials for opportunities for strategic and entrepreneurial practices.
Citation
Uddin, M., Hughes, M., & Burrows, P. (2016, May). Embedding Corporate Social Responsibility (CSR) with Firm Entrepreneurship: A Contested Exploration to Advance Corporate Social Entrepreneurship. Paper presented at Sustainability, Ethics, and Entrepreneurship (SEE) Conference., Denver, Colorado, USA
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Sustainability, Ethics, and Entrepreneurship (SEE) Conference. |
Conference Location | Denver, Colorado, USA |
Start Date | May 16, 2016 |
End Date | May 18, 2016 |
Acceptance Date | Mar 1, 2016 |
Publication Date | May 18, 2016 |
Deposit Date | Mar 2, 2016 |
Publicly Available Date | Mar 29, 2024 |
Public URL | https://durham-repository.worktribe.com/output/1697101 |
Publisher URL | http://seeconf.org/academic-research/ |
Additional Information | Conference date: 16-18 May 2016 |
Files
Accepted Presentation/Conference
(243 Kb)
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