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Embedding Corporate Social Responsibility (CSR) with Firm Entrepreneurship: A Contested Exploration to Advance Corporate Social Entrepreneurship

Uddin, M.M.; Hughes, M.; Burrows, P.

Embedding Corporate Social Responsibility (CSR) with Firm Entrepreneurship: A Contested Exploration to Advance Corporate Social Entrepreneurship Thumbnail


Authors

M.M. Uddin

M. Hughes

P. Burrows



Abstract

Corporate social responsibility (CSR) and entrepreneurship of firm both are widely researched scholarly domains. CSR is simultaneously a contested yet widely accepted concept in the academic and practitioner world. Creating shared value embedding social and business objectives together is more or less explored and adopted by the firms and known to the world. However, going beyond embedding social and business objectives for greater value creation is something which has not well explored thus far in the extant literature. Therefore, this study builds on a hitherto ignored linkage in scholarly literature and business practitioner media on how CSR can add wider nonfinancial value to organisations, encouraging them to invest sustainably in social activities. Still CSR is often seen as frivolous or as an act of profiteering whereas this study shows a genuine possibility that investing in CSR can unlock not just novel opportunities for firm entrepreneurship, but a unique interface that can benefit business and society. The strategic footing of a firm, involving its vision and values, plays a pivotal role in the entire process which influences the entrepreneurial behaviour of that firm. In order to make CSR more robust corporate social entrepreneurship (CSE) has emerged which accumulates three domains namely entrepreneurship, corporate entrepreneurship and social entrepreneurship. CSE does not terminate CSR rather it puts forward a more sustained CSR and creates potentials for opportunities for strategic and entrepreneurial practices.

Citation

Uddin, M., Hughes, M., & Burrows, P. (2016, May). Embedding Corporate Social Responsibility (CSR) with Firm Entrepreneurship: A Contested Exploration to Advance Corporate Social Entrepreneurship. Paper presented at Sustainability, Ethics, and Entrepreneurship (SEE) Conference., Denver, Colorado, USA

Presentation Conference Type Conference Paper (unpublished)
Conference Name Sustainability, Ethics, and Entrepreneurship (SEE) Conference.
Conference Location Denver, Colorado, USA
Start Date May 16, 2016
End Date May 18, 2016
Acceptance Date Mar 1, 2016
Publication Date May 18, 2016
Deposit Date Mar 2, 2016
Publicly Available Date Mar 29, 2024
Public URL https://durham-repository.worktribe.com/output/1697101
Publisher URL http://seeconf.org/academic-research/
Additional Information Conference date: 16-18 May 2016

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