Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials

Tadajewski, M.

Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials

Tadajewski, M.

Authors

M. Tadajewski

Abstract

This paper introduces Critical Marketing Studies and makes a case for its inclusion in marketing education. A review of relevant literature is provided and a range of important topics for a Critically oriented course of instruction are proposed. After justifying the need for Critical Marketing Education and explicating how lecturing staff might pursue such a pedagogical strategy, a summary of ten DVD sources is offered. These would be highly valuable supplementary resources to illuminate the complex and dark-side nature of the marketplace. Links are made to appropriate literature sources, concepts and social theory to enable the interested scholar to combine theoretical, conceptual and brute empirical realism in their lectures.

Citation

Tadajewski, M. (2016). Critical Marketing Studies and Critical Marketing Education: Key Ideas, Concepts and Materials. RIMAR, 6(2), 3-24

Journal Article Type	Article
Acceptance Date	Sep 27, 2016
Online Publication Date	Dec 1, 2016
Publication Date	Dec 1, 2016
Deposit Date	Apr 12, 2016
Publicly Available Date	Apr 13, 2016
Journal	RIMAR - Revista Interdisciplinar de Marketing
Publisher	Departamento de Administração da UEM - Universidade Estadual de Maringá
Peer Reviewed	Peer Reviewed
Volume	6
Issue	2
Pages	3-24
Publisher URL	http://periodicos.uem.br/ojs/index.php/rimar/article/view/31644