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Entrepreneurial Orientation and Performance: Mediating Effects of Technology and Marketing Action across Industry Types

Choi, S.B.; Williams, C.

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Authors

S.B. Choi

C. Williams



Abstract

We contribute to the debate on the relationship between entrepreneurial orientation (EO) and firm performance. We theorise, firstly, that the relationship between EO and performance is mediated by the firm’s technology and marketing action and secondly, that these mediating effects will differ by industry. We test the model on 489 Korean SMEs. Results indicate both technology and marketing action mediate the effect of EO on performance. As expected, technology action has a stronger mediating effect than marketing action in manufacturing industries, while marketing action has a stronger mediating effect in service industries. We discuss implications for managers and policy-makers.

Citation

Choi, S., & Williams, C. (2016). Entrepreneurial Orientation and Performance: Mediating Effects of Technology and Marketing Action across Industry Types. Industry and Innovation, 23(8), 673-693. https://doi.org/10.1080/13662716.2016.1208552

Journal Article Type Article
Acceptance Date Jun 27, 2016
Online Publication Date Jul 22, 2016
Publication Date Nov 16, 2016
Deposit Date Jun 29, 2016
Publicly Available Date Jan 22, 2018
Journal Industry and Innovation
Print ISSN 1366-2716
Electronic ISSN 1469-8390
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 23
Issue 8
Pages 673-693
DOI https://doi.org/10.1080/13662716.2016.1208552
Public URL https://durham-repository.worktribe.com/output/1380255

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