S.B. Choi
Entrepreneurial Orientation and Performance: Mediating Effects of Technology and Marketing Action across Industry Types
Choi, S.B.; Williams, C.
Authors
C. Williams
Abstract
We contribute to the debate on the relationship between entrepreneurial orientation (EO) and firm performance. We theorise, firstly, that the relationship between EO and performance is mediated by the firm’s technology and marketing action and secondly, that these mediating effects will differ by industry. We test the model on 489 Korean SMEs. Results indicate both technology and marketing action mediate the effect of EO on performance. As expected, technology action has a stronger mediating effect than marketing action in manufacturing industries, while marketing action has a stronger mediating effect in service industries. We discuss implications for managers and policy-makers.
Citation
Choi, S., & Williams, C. (2016). Entrepreneurial Orientation and Performance: Mediating Effects of Technology and Marketing Action across Industry Types. Industry and Innovation, 23(8), 673-693. https://doi.org/10.1080/13662716.2016.1208552
Journal Article Type | Article |
---|---|
Acceptance Date | Jun 27, 2016 |
Online Publication Date | Jul 22, 2016 |
Publication Date | Nov 16, 2016 |
Deposit Date | Jun 29, 2016 |
Publicly Available Date | Jan 22, 2018 |
Journal | Industry and Innovation |
Print ISSN | 1366-2716 |
Electronic ISSN | 1469-8390 |
Publisher | Taylor and Francis Group |
Peer Reviewed | Peer Reviewed |
Volume | 23 |
Issue | 8 |
Pages | 673-693 |
DOI | https://doi.org/10.1080/13662716.2016.1208552 |
Public URL | https://durham-repository.worktribe.com/output/1380255 |
Files
Accepted Journal Article
(444 Kb)
PDF
Copyright Statement
This is an Accepted Manuscript of an article published by Taylor & Francis Group in Industry and Innovation on 22/07/2016, available online at: http://www.tandfonline.com/10.1080/13662716.2016.1208552.
You might also like
Group culture, workplace diversity and organizational innovativeness: Evidence from Serbia
(2020)
Journal Article
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search