An open invitation to open innovation: Guidelines for the leadership of open innovation processes

Rus, D.C.; Wisse, B.; Rietzschel, E.F.

doi:10.1093/acprof:oso/9780199374441.001.0001

An open invitation to open innovation: Guidelines for the leadership of open innovation processes

Rus, D.C.; Wisse, B.; Rietzschel, E.F.

Authors

D.C. Rus

B. Wisse

E.F. Rietzschel

Contributors

A.B. Markman
Editor

Abstract

Leadership is crucial for the successful internal implementation of open innovation (OI) initiatives. Based on empirical evidence from the leadership, organizational change, and OI literatures, this chapter provides practical guidelines that can help leaders overcome some of the most common internal impediments to OI adoption. Specifically, it stresses the critical role that leaders can play in (1) getting people on board by creating and promoting a shared vision of OI, (2) earning employee commitment to OI by showing in words and deeds that it is more than just a new flavor of the month, (3) reshaping the definition of success by challenging assumptions about appropriate behaviors and aligning the reward/incentive systems, and (4) contributing to internal capability building by developing individuals and facilitating the development of internal networks. Moreover, it provides some practical strategies for leaders interested in embedding OI into their organizations.

Citation

Rus, D., Wisse, B., & Rietzschel, E. (2016). An open invitation to open innovation: Guidelines for the leadership of open innovation processes. In A. Markman (Ed.), Open innovation : academic and practical perspectives on the journey from idea to market (141-168). Oxford University Press. https://doi.org/10.1093/acprof%3Aoso/9780199374441.001.0001

Acceptance Date	Sep 3, 2016
Online Publication Date	Jul 7, 2016
Publication Date	Jul 7, 2016
Deposit Date	Sep 19, 2016
Publicly Available Date	Sep 19, 2016
Publisher	Oxford University Press
Pages	141-168
Book Title	Open innovation : academic and practical perspectives on the journey from idea to market.
Chapter Number	7
ISBN	9780199374441
DOI	https://doi.org/10.1093/acprof%3Aoso/9780199374441.001.0001
Public URL	https://durham-repository.worktribe.com/output/1641695

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Copyright Statement
This is a draft of a chapter that was accepted for publication by Oxford University Press in the book 'Open innovation: academic and practical perspectives on the journey from idea to market' edited by Arthur B. Markman and published in 2016.