Cue versus independent food attributes: the effect of adding attributes in choice experiments

Caputo, V.; Scarpa, R.; Nayga, R.

doi:10.1093/erae/jbw022

Cue versus independent food attributes: the effect of adding attributes in choice experiments

Caputo, V.; Scarpa, R.; Nayga, R.

Authors

V. Caputo

Professor Riccardo Scarpa riccardo.scarpa@durham.ac.uk
Professor

R. Nayga

Abstract

We examine the effects of adding an independent food attribute on consumers’ willingness to pay (WTP) estimates for both cue and independent food attributes. In three separate choice experiments, a cue attribute present along the entire sequence of choices had independent food attributes enucleated and made explicit from the cue at later stages. Logit models were estimated using (i) a complete panel approach; (ii) error components and (iii) utility in WTP-space. Results suggest that the way a subject processes food attributes depends not only on the design dimensions but also on food attributes’ functional roles. When complexity of designs increases, models that account for different sources of heterogeneity have better fit to the data.

Citation

Caputo, V., Scarpa, R., & Nayga, R. (2017). Cue versus independent food attributes: the effect of adding attributes in choice experiments. European Review of Agricultural Economics, 44(2), 211-230. https://doi.org/10.1093/erae/jbw022

Journal Article Type	Article
Acceptance Date	Oct 24, 2016
Online Publication Date	Dec 2, 2016
Publication Date	Apr 1, 2017
Deposit Date	Oct 31, 2016
Publicly Available Date	Dec 2, 2018
Journal	European Review of Agricultural Economics
Print ISSN	0165-1587
Electronic ISSN	1464-3618
Publisher	Oxford University Press
Peer Reviewed	Peer Reviewed
Volume	44
Issue	2
Pages	211-230
DOI	https://doi.org/10.1093/erae/jbw022
Public URL	https://durham-repository.worktribe.com/output/1401994

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Copyright Statement
This is a pre-copyedited, author-produced PDF of an article accepted for publication in European Review of Agricultural Economics following peer review. The version of record Caputo, V., Scarpa, R. & Nayga, R. (2017). Cue versus independent food attributes: the effect of adding attributes in choice experiments. European Review of Agricultural Economics, 44(2): 211-230 is available online at: https://doi.org/10.1093/erae/jbw022.