From value chains to technological platforms: The effects of crowdfunding in the digital game industry

Nucciarelli, A.; Li, F.; Fernandes, K.; Goumagias, N.; Cabras, I.; Devlin, S.; Kudenko, D.; Cowling, P.

doi:10.1016/j.jbusres.2016.12.030

From value chains to technological platforms: The effects of crowdfunding in the digital game industry

Nucciarelli, A.; Li, F.; Fernandes, K.; Goumagias, N.; Cabras, I.; Devlin, S.; Kudenko, D.; Cowling, P.

Authors

A. Nucciarelli

F. Li

Professor Kiran Fernandes k.j.fernandes@durham.ac.uk
Professor

N. Goumagias

I. Cabras

S. Devlin

D. Kudenko

P. Cowling

Abstract

This study contributes to understanding the effects of crowdfunding on the value creation process in the digital game industry. Specifically, it integrates the value chain logic with the platform logic to examine collaborative value creation enabled by opening up the business models of game developers to the crowd. Through a multiple case design this research shows that the benefit of using crowdfunding goes well beyond fundraising. As an implementation of open innovation, crowdfunding unifies the channels that bring capital, technology and market knowledge from the crowd into the game. This finding leads to the exploration of a new complex system of interactions between game developers and value chain stakeholders, and invokes the analysis of crowdfunding as a form of technological platform to identify and analyze new types of collaboration and competition. This research limits its findings to the effects of reward-based crowdfunding. Other forms of crowdfunding require further investigations. The paper also aims to help practitioners understand how crowdfunding is transforming the game industry.

Citation

Nucciarelli, A., Li, F., Fernandes, K., Goumagias, N., Cabras, I., Devlin, S., …Cowling, P. (2017). From value chains to technological platforms: The effects of crowdfunding in the digital game industry. Journal of Business Research, 78, 341-352. https://doi.org/10.1016/j.jbusres.2016.12.030

Journal Article Type	Article
Acceptance Date	Dec 1, 2016
Online Publication Date	Mar 3, 2017
Publication Date	Sep 1, 2017
Deposit Date	Mar 2, 2017
Publicly Available Date	Sep 3, 2018
Journal	Journal of Business Research
Print ISSN	0148-2963
Publisher	Elsevier
Peer Reviewed	Peer Reviewed
Volume	78
Pages	341-352
DOI	https://doi.org/10.1016/j.jbusres.2016.12.030
Public URL	https://durham-repository.worktribe.com/output/1362361

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Publisher Licence URL
http://creativecommons.org/licenses/by-nc-nd/4.0/

Copyright Statement
© 2017 This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/