Y. Chen
Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness
Chen, Y.; Lin, Z.
Abstract
Understanding what drive users’ website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ‘perceived fashionability’ in forming users’ e-tourism website stickiness in comparison with four commonly studied rational factors: system quality, information quality, security and e-shopping value. Drawing upon dual-system theories and social influence theories, a conceptual model with hypotheses was developed and tested. A sample of 376 e-tourism website users in China participated in this study. The results indicate that perceived fashionability has a positive impact on user's stickiness to the website, and perceived fashionability also performs a mediating role between website security and stickiness. This study contributes to theory by explaining that website stickiness is not entirely driven by rationality but also perceived fashionability. Managerial implications for e-tourism strategies are provided.
Citation
Chen, Y., & Lin, Z. (2015). Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism, 21(1), 41-57. https://doi.org/10.1080/13683500.2015.1055714
Journal Article Type | Article |
---|---|
Acceptance Date | May 23, 2015 |
Online Publication Date | Jul 14, 2015 |
Publication Date | Jul 14, 2015 |
Deposit Date | Nov 10, 2017 |
Publicly Available Date | Nov 10, 2017 |
Journal | Current Issues in Tourism |
Print ISSN | 1368-3500 |
Electronic ISSN | 1747-7603 |
Publisher | Taylor and Francis Group |
Peer Reviewed | Peer Reviewed |
Volume | 21 |
Issue | 1 |
Pages | 41-57 |
DOI | https://doi.org/10.1080/13683500.2015.1055714 |
Public URL | https://durham-repository.worktribe.com/output/1343887 |
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Copyright Statement
This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 14 Jul 2015, available online: http://www.tandfonline.com/10.1080/13683500.2015.1055714.
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