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Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in

Shi, X.; Lin, Z.; Liu, J.; Hui, Y.K.

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Authors

X. Shi

J. Liu

Y.K. Hui



Abstract

Research in commitment–trust perspective overlooks the effect of status quo bias on consumer brand loyalty. This study aims to integrate the bias including consumers’ deliberate inertia and cognitive lock-in with consumers’ trust and commitment in the perspective. We empirically analyze a research model and hypothetical relationships using structural equation modeling with survey data from smartphone consumers. The results show that the inertia meaningfully and positively enhances consumers’ brand loyalty, and the lock-in significantly predicts consumers’ deliberate inertia and commitment. The findings significantly advance extant knowledge with the positive effects of deliberate inertia and cognitive lock-in on consumers’ brand loyalty.

Citation

Shi, X., Lin, Z., Liu, J., & Hui, Y. (2018). Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in. Information and Management, 55, 866-876. https://doi.org/10.1016/j.im.2018.03.013

Journal Article Type Article
Acceptance Date Mar 29, 2018
Online Publication Date Mar 31, 2018
Publication Date Nov 30, 2018
Deposit Date Mar 29, 2018
Publicly Available Date Mar 31, 2020
Journal Information and Management
Print ISSN 0378-7206
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 55
Pages 866-876
DOI https://doi.org/10.1016/j.im.2018.03.013
Keywords Brand loyalty, Deliberate inertia, Cognitive lock-in, Trust, Commitment, status quo bias.
Public URL https://durham-repository.worktribe.com/output/1336700

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