Skip to main content

Research Repository

Advanced Search

Eliminating a framing bias by using simple instructions to 'think harder' and respondents with managerial experience: comment on breaking the frame

Wright, G.; Goodwin, P.

Authors

G. Wright

P. Goodwin



Abstract

This paper shows that, in terms of experimental design and ecological validity, the recent study by Hodgkinson et al. ([1999]) does not indicate that the framing bias is likely to be an important factor in strategic decision making. Nor does it suggest that cognitive mapping provides an effective means of limiting the damage accruing from this bias. We show that the framing bias demonstrated b yHodgkinson et al. can be removed by a simpler think-harder manipulation with undergraduate respondents and, further, show that the bias is not present in the decisions of experienced respondents. We also demonstrate that, for experienced respondents, factors such as avoidance of risk and the creation of new strategies also characterize strategic decision making. Such components were not captured by Hodgkinson et al.'s experimental tasks.

Citation

Wright, G., & Goodwin, P. (2002). Eliminating a framing bias by using simple instructions to 'think harder' and respondents with managerial experience: comment on breaking the frame. Strategic Management Journal, 23(11), 1059-1067. https://doi.org/10.1002/smj.265

Journal Article Type Article
Publication Date Nov 1, 2002
Deposit Date Aug 27, 2008
Journal Strategic Management Journal
Print ISSN 0143-2095
Electronic ISSN 1097-0266
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 23
Issue 11
Pages 1059-1067
DOI https://doi.org/10.1002/smj.265
Keywords Framing, Cognition, Heuristics and biases, Risk taking, Risk aversion.

You might also like



Downloadable Citations