Forms of glocalization : globalization and the migration strategies of Scottish football fans in North America.

Abstract

The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. In this article, we develop a four-fold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation. We illustrate and elaborate this typology through substantive reference to specific migrant cultures, namely the North American-based supporters of two Scottish football (soccer) clubs. We advance a theoretical model that may be utilized and applied to account for the glocalization projects of different migrant communities in other domains of popular culture.