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Forms of glocalization : globalization and the migration strategies of Scottish football fans in North America.

Giulianotti, R. and Robertson, R. (2007) 'Forms of glocalization : globalization and the migration strategies of Scottish football fans in North America.', Sociology., 41 (1). pp. 133-152.

Abstract

The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. In this article, we develop a four-fold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation. We illustrate and elaborate this typology through substantive reference to specific migrant cultures, namely the North American-based supporters of two Scottish football (soccer) clubs. We advance a theoretical model that may be utilized and applied to account for the glocalization projects of different migrant communities in other domains of popular culture.

Item Type:Article
Keywords:Football, Globalization, Glocalization, Migration, Scotland.
Full text:Full text not available from this repository.
Publisher Web site:http://dx.doi.org/10.1177/0038038507073044
Record Created:14 Oct 2008
Last Modified:18 Mar 2014 11:54

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