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Forms of Glocalization: Globalization and the Migration Strategies of Scottish Football Fans in North America

Giulianotti, R.; Robertson, R.

Authors

R. Giulianotti

R. Robertson



Abstract

The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. In this article, we develop a four-fold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation. We illustrate and elaborate this typology through substantive reference to specific migrant cultures, namely the North American-based supporters of two Scottish football (soccer) clubs. We advance a theoretical model that may be utilized and applied to account for the glocalization projects of different migrant communities in other domains of popular culture.

Citation

Giulianotti, R., & Robertson, R. (2007). Forms of Glocalization: Globalization and the Migration Strategies of Scottish Football Fans in North America. Sociology, 41(1), 133-152. https://doi.org/10.1177/0038038507073044

Journal Article Type Article
Publication Date Feb 1, 2007
Deposit Date Oct 14, 2008
Journal Sociology
Print ISSN 0038-0385
Electronic ISSN 1469-8684
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 41
Issue 1
Pages 133-152
DOI https://doi.org/10.1177/0038038507073044
Keywords Football, Globalization, Glocalization, Migration, Scotland.

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