Giulianotti, R. and Robertson, R. (2007) 'Forms of glocalization : globalization and the migration strategies of Scottish football fans in North America.', Sociology., 41 (1). pp. 133-152.
The concept of glocalization has the potential to advance sociological understanding of globalization with reference to social agency and cultural differentiation. In this article, we develop a four-fold typology of glocalization projects, with reference to relativization, accommodation, hybridization and transformation. We illustrate and elaborate this typology through substantive reference to specific migrant cultures, namely the North American-based supporters of two Scottish football (soccer) clubs. We advance a theoretical model that may be utilized and applied to account for the glocalization projects of different migrant communities in other domains of popular culture.
|Keywords:||Football, Globalization, Glocalization, Migration, Scotland.|
|Full text:||Full text not available from this repository.|
|Publisher Web site:||http://dx.doi.org/10.1177/0038038507073044|
|Record Created:||14 Oct 2008|
|Last Modified:||08 Apr 2009 16:28|
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