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Surveillance or self-surveillance? Behavioral cues can increase the rate of drivers' pro-environmental behavior at a long wait stop.

Meleady, R. and Abrams, D. and Van de Vyver, J. and Hopthrow, T. and Mahmood, L. and Player, A. and Lamont, R. and Leite, A.C. (2017) 'Surveillance or self-surveillance? Behavioral cues can increase the rate of drivers' pro-environmental behavior at a long wait stop.', Environment and behavior., 49 (10). pp. 1156-1172.

Abstract

By leaving their engines idling for long periods, drivers contribute unnecessarily to air pollution, waste fuel, and produce noise and fumes that harm the environment. Railway level crossings are sites where many cars idle, many times a day. In this research, testing two psychological theories of influence, we examine the potential to encourage drivers to switch off their ignition while waiting at rail crossings. Two field studies presented different signs at a busy rail crossing site with a 2-min average wait. Inducing public self-focus (via a “Watching Eyes” stimulus) was not effective, even when accompanied by a written behavioral instruction. Instead, cueing a private-self focus (“think of yourself”) was more effective, doubling the level of behavioral compliance. These findings confirm the need to engage the self when trying to instigate self-regulatory action, but that cues evoking self-surveillance may sometimes be more effective than cues that imply external surveillance.

Item Type:Article
Full text:(VoR) Version of Record
First Live Deposit - 07 September 2018
Available under License - Creative Commons Attribution Non-commercial.
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Status:Peer-reviewed
Publisher Web site:https://doi.org/10.1177/0013916517691324
Publisher statement:© 2017 The Author(s) This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Record Created:07 Sep 2018 11:28
Last Modified:07 Sep 2018 12:24

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