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Antecedents of corporate image: The case of Chinese multinational enterprises in the Netherlands

Zhang, J.; He, Xinming; Zhou, Chaohong; Gorp, D.

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Authors

J. Zhang

Chaohong Zhou

D. Gorp



Abstract

This paper examines the antecedents of the corporate image of Chinese multinational enterprises (CMNEs) as a group in a developed economy, the Netherlands. Using insights from cognitive psychology, we developed a conceptual model to illustrate the impact of individual experiences and image transfer on the corporate image of CMNEs. The primary argument is that individual experiences influence image formation, and images can be directed from a country and country products towards corporations. We tested our hypotheses by using partial least squares structural equation modeling (PLS-SEM) of survey data collected from the Netherlands. The main findings are that country product image and affective country image significantly influence corporate image; however, the impact of experiences on image formation is contingent upon situational factors. The findings of this study have important theoretical and practical implications.

Citation

Zhang, J., He, X., Zhou, C., & Gorp, D. (2019). Antecedents of corporate image: The case of Chinese multinational enterprises in the Netherlands. Journal of Business Research, 101, 389-401. https://doi.org/10.1016/j.jbusres.2019.04.041

Journal Article Type Article
Acceptance Date Apr 27, 2019
Publication Date Jan 1, 2019
Deposit Date May 1, 2019
Publicly Available Date Nov 7, 2020
Journal Journal of Business Research
Print ISSN 0148-2963
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 101
Pages 389-401
DOI https://doi.org/10.1016/j.jbusres.2019.04.041
Public URL https://durham-repository.worktribe.com/output/1297512

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