We use cookies to ensure that we give you the best experience on our website. By continuing to browse this repository, you give consent for essential cookies to be used. You can read more about our Privacy and Cookie Policy.

Durham Research Online
You are in:

About research : conducting online surveys.

Ball, Helen L. (2019) 'About research : conducting online surveys.', Journal of human lactation., 35 (3). pp. 413-417.


There is an established methodology for conducting survey research that aims to ensure rigorous research and robust outputs. With the advent of easy-to-use online survey platforms, however, the quality of survey studies has declined. This article summarizes the pros and cons of online surveys and emphasizes the key principles of survey research, for example questionnaire validation and sample selection. Numerous texts are available to guide researchers in conducting robust survey research online, however this is neither a quick nor easy undertaking. While online survey websites and software are useful for assisting in questionnaire design and delivery, they can also introduce sources of bias. Researchers considering conducting online surveys are encouraged to read carefully about how the principles of survey research can be applied to online formats in order to reduce bias and enhance rigor. In addition to alerting researchers to the pitfalls of online surveys this article also aims to equip readers of this journal with the knowledge of how to critically appraise publications based on online surveys.

Item Type:Article
Full text:(AM) Accepted Manuscript
First Live Deposit - 23 June 2019
Download PDF
Publisher Web site:
Publisher statement:Ball, Helen L. (2019). About Research: Conducting Online Surveys. Journal of Human Lactation 35(3): 413-417. Copyright © 2019 The authors. DOI:
Record Created:23 Jun 2019 17:13
Last Modified:17 Jul 2019 15:18

Social bookmarking: del.icio.usConnoteaBibSonomyCiteULikeFacebookTwitterExport: EndNote, Zotero | BibTex
Look up in GoogleScholar | Find in a UK Library