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Coopetition in New Product Development Alliances: Advantages and Tensions for Incremental and Radical Innovation

Bouncken, R.B.; Fredrich, V.; Ritala, P.; Kraus, S.

Coopetition in New Product Development Alliances: Advantages and Tensions for Incremental and Radical Innovation Thumbnail


Authors

R.B. Bouncken

V. Fredrich

P. Ritala

S. Kraus



Abstract

Coopetition (collaboration between competitors) can facilitate product innovation, but there is still debate about how it is suited to radical or incremental innovation. This paper argues that the early and later phases of coopetitive new product development (NPD) pose different benefits and risks for the innovation types. Building on the tensions approach to value creation and appropriation, we develop a series of hypotheses on the role of coopetition in NPD alliances and focal firm's innovation output. The hypotheses are tested on a quantitative data set of 1049 NPD alliances in the German medical and machinery sectors. The results show that, while coopetition is advantageous for incremental innovation in both pre‐launch and launch phases, radical innovation benefits from coopetition in the launch phase only.

Citation

Bouncken, R., Fredrich, V., Ritala, P., & Kraus, S. (2017). Coopetition in New Product Development Alliances: Advantages and Tensions for Incremental and Radical Innovation. British Journal of Management, 29(3), 391-410. https://doi.org/10.1111/1467-8551.12213

Journal Article Type Article
Acceptance Date Nov 21, 2016
Online Publication Date Jan 26, 2017
Publication Date Jul 31, 2017
Deposit Date Sep 6, 2019
Publicly Available Date Mar 29, 2024
Journal British Journal of Management
Print ISSN 1045-3172
Electronic ISSN 1467-8551
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 29
Issue 3
Pages 391-410
DOI https://doi.org/10.1111/1467-8551.12213
Public URL https://durham-repository.worktribe.com/output/1292901

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Copyright Statement
This is the accepted version of the following article: Bouncken, R.B., Fredrich, V., Ritala, P. & Kraus, S. (2018). Coopetition in New Product Development Alliances: Advantages and Tensions for Incremental and Radical Innovation. British Journal of Management 29(3): 391-410, which has been published in final form at https://doi.org/10.1111/1467-8551.12213. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for self-archiving.




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