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Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap

Bouncken, R.; Fredrich, V.; Kraus, S.; Ritala, P.

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Authors

R. Bouncken

V. Fredrich

S. Kraus

P. Ritala



Abstract

When created and captured value is unbalanced in innovation alliances, instabilities may emerge. Competitive tensions between the partners may further destabilize the value creation process. How these dynamics affect the outcomes of innovation alliances is still far from clear. This study focuses on expert power, relative private and common benefits, and perceived competitive intensity as well as structural market overlap between partners. While direct effects of expert power or the (im-)balances in intra-alliance innovation-related value dynamics do not emerge, we find that these effects are strongly moderated by the level of competition. When perceived competitive intensity is high, the partner's expert power turns out to be less beneficial, and imbalance towards private benefits becomes detrimental for value creation. On the other hand, when the market overlap between the partners is high, the expert power of partners, as well as common benefits become more beneficial to innovation-related value creation.

Citation

Bouncken, R., Fredrich, V., Kraus, S., & Ritala, P. (2020). Innovation alliances: Balancing value creation dynamics, competitive intensity and market overlap. Journal of Business Research, 112, 240-247. https://doi.org/10.1016/j.jbusres.2019.10.004

Journal Article Type Article
Acceptance Date Oct 3, 2019
Online Publication Date Oct 31, 2019
Publication Date May 31, 2020
Deposit Date Sep 25, 2019
Publicly Available Date Apr 30, 2021
Journal Journal of Business Research
Print ISSN 0148-2963
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 112
Pages 240-247
DOI https://doi.org/10.1016/j.jbusres.2019.10.004
Public URL https://durham-repository.worktribe.com/output/1290434

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