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Cycling into headwinds: analysing mobility practices that inhibit sustainability

Scheurendrand, K.; Parsons, E.; Cappellini, B.; Patterson, A.

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Authors

K. Scheurendrand

E. Parsons

A. Patterson



Abstract

Using the example of cycling, the authors contribute to public policy debates surrounding sustainability. They employ practice theory to shift the debate away from consumer choice and agency to examine instead why sustainable practices are not always available to consumers. Therefore, rather than asking, “Why don’t people cycle?” the authors ask, “Why isn’t the practice of cycling thriving?” Practice theory focuses on material, meanings, and competences as the components of a practice, positing that a practice can thrive and grow only when these elements come together. By looking at how practices compete for the same set of elements, the authors demonstrate how some practices (e.g. driving, schooling, policing) come to dominate or inhibit others (i.e., cycling). In terms of the theme of this special issue, then, instead of excavating anticonsumption as a precursor to practices (i.e., a choice not to engage in those practices), by unpacking practices, the authors examine the mechanisms through which this choice is restricted.

Citation

Scheurendrand, K., Parsons, E., Cappellini, B., & Patterson, A. (2018). Cycling into headwinds: analysing mobility practices that inhibit sustainability. Journal of Public Policy & Marketing, 37(2), 227-244. https://doi.org/10.1177/0743915618810440

Journal Article Type Article
Acceptance Date Mar 13, 2018
Online Publication Date Dec 12, 2018
Publication Date Nov 1, 2018
Deposit Date Nov 19, 2019
Publicly Available Date Nov 20, 2019
Journal Journal of public policy and marketing.
Print ISSN 0743-9156
Electronic ISSN 1547-7207
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 37
Issue 2
Pages 227-244
DOI https://doi.org/10.1177/0743915618810440
Public URL https://durham-repository.worktribe.com/output/1283136

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Accepted Journal Article (274 Kb)
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Copyright Statement
Scheurendrand, K., Parsons, E., Cappellini, B. & Patterson, A. (2018). Cycling into headwinds: analysing mobility practices that inhibit sustainability. Journal of Public Policy and Marketing 37(2): 227-244 Copyright © 2018 American Marketing Association 2018. DOI: 10.1177/0743915618810440





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