'Becoming mainstream': The professionalization and corporatization of digital nomadism

Aroles, J.; Granter, E.; de Vaujany, F.X.

doi:10.1111/ntwe.12158

'Becoming mainstream': The professionalization and corporatization of digital nomadism

Aroles, J.; Granter, E.; de Vaujany, F.X.

Authors

J. Aroles

E. Granter

F.X. de Vaujany

Abstract

Digital nomadism, a mobile lifestyle that encompasses a wide array of professional endeavours, ranging from corporate remote workers to digital entrepreneurs, has benefitted from a steadily growing appeal. Despite this, there is a dearth of research exploring the premises and development of digital nomadism. This paper is concerned with the image of digital nomadism, its underlying structure and practices, and its relation to the current world of work. In order to explore these aspects and problematise digital nomadism, the paper traces the development of digital nomadism and takes inspiration from the Deleuzo‐Guattarian image of the nomad. Adopting a qualitative approach to content analysis, this paper argues that digital nomadism is becoming increasingly institutionalised and professionalised, and, as such, is distant from the emancipatory dimension underlying its discourse and many of its cultural representations. Overall, digital nomadism appears as an extension of capitalist logics, rather than an alternative to them.

Citation

Aroles, J., Granter, E., & de Vaujany, F. (2020). 'Becoming mainstream': The professionalization and corporatization of digital nomadism. New Technology, Work and Employment, 35(1), 114-129. https://doi.org/10.1111/ntwe.12158

Journal Article Type	Article
Acceptance Date	Nov 26, 2019
Online Publication Date	Jan 15, 2020
Publication Date	Mar 31, 2020
Deposit Date	Nov 28, 2019
Publicly Available Date	Jan 15, 2022
Journal	New Technology, Work and Employment
Print ISSN	0268-1072
Electronic ISSN	1468-005X
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	35
Issue	1
Pages	114-129
DOI	https://doi.org/10.1111/ntwe.12158
Public URL	https://durham-repository.worktribe.com/output/1282425

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Copyright Statement
This is the accepted version of the following article: Aroles, J., Granter, E. & de Vaujany, F.X. (2020). 'Becoming mainstream': The professionalization and corporatization of digital nomadism. New Technology, Work and Employment 35(1): 114-129, which has been published in final form at https://doi.org/10.1111/ntwe.12158. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for self-archiving.