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Turning motivation into action: A strategic orientation model for green supply chain management

Liu, S; Eweje, G.; He, Q.; Lin, Z.

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Authors

S Liu

G. Eweje

Q. He



Abstract

This study examines the key motivations for a firm to adopt green supply chain management (GSCM) strategic orientation, and the mechanisms that subsequently influence GSCM practices. Three components of GSCM orientation were examined, i.e. strategic emphasis, management support, and resource commitment. Data were collected from a sample of 296 manufacturing firms in China. The results indicate that the most important motivation is environmental concern, followed by customer requirements, cost saving and competitive pressure, while legal requirements were not a significant factor. The results confirm that strategic orientation plays mediating role between motivations and the actual practices. Within the three components of strategic orientation, resource commitment and strategic emphasis have stronger direct impact on practices, whereas the effect of management support on GSCM practices is indirect through resource commitment. This study contributes to the literature by clarifying the key role of strategic orientation in turning GSCM motivations into actions.

Citation

Liu, S., Eweje, G., He, Q., & Lin, Z. (2020). Turning motivation into action: A strategic orientation model for green supply chain management. Business Strategy and the Environment, 29(7), 2908-2918. https://doi.org/10.1002/bse.2580

Journal Article Type Article
Acceptance Date Dec 24, 2019
Online Publication Date Jul 3, 2020
Publication Date 2020-11
Deposit Date Dec 24, 2019
Publicly Available Date Jul 3, 2022
Journal Business Strategy and the Environment
Print ISSN 0964-4733
Publisher ERP Environment
Peer Reviewed Peer Reviewed
Volume 29
Issue 7
Pages 2908-2918
DOI https://doi.org/10.1002/bse.2580
Public URL https://durham-repository.worktribe.com/output/1280902

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Copyright Statement
This Liu, S, Eweje, G., He, Q. & Lin, Z. (2020). Turning motivation into action: A strategic orientation model for green supply chain management. Business Strategy and the Environment 29(7): 2908-2918 which has been published in final form at https://doi.org/10.1002/bse.2580. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for self-archiving.





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