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How firms learn in NPD networks: The 4S model

Liu, R.; Rindt, J.; Hart, S.

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Authors

R. Liu

J. Rindt



Abstract

This paper examines how firms learn in new product development (NPD) networks. While existing research in business and industrial marketing has significantly advanced our understanding of learning within single firms and in dyadic relationships, our knowledge of inter-firm learning across direct and indirect business relationships in NPD networks remains limited. We address this limitation by conducting multiple case study research to develop a more holistic understanding of learning in NPD networks that is captured in the proposed 4S model. Drawing on an integrated theoretical perspective and the empirical results of three case studies, we propose that firms engage in iterative cycles of syndicated, situated, selected and synergised modes of learning in NPD networks.

Citation

Liu, R., Rindt, J., & Hart, S. (2020). How firms learn in NPD networks: The 4S model. Industrial Marketing Management, 89, 446-458. https://doi.org/10.1016/j.indmarman.2020.02.025

Journal Article Type Article
Acceptance Date Feb 25, 2020
Online Publication Date Mar 9, 2020
Publication Date 2020-08
Deposit Date Feb 26, 2020
Publicly Available Date Mar 9, 2022
Journal Industrial Marketing Management
Print ISSN 0019-8501
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 89
Pages 446-458
DOI https://doi.org/10.1016/j.indmarman.2020.02.025
Public URL https://durham-repository.worktribe.com/output/1276342

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