Matthews, P.C. and Keegan, J.D. and Robson, J.R. (2005) 'Development of a simple information pump.', in Proceedings of the International Conference on Engineering Design. Melbourne, Australia: Design Society, DS35_28.44.
The Information Pump (IP) is a methodology that aims to counter the problems arising from traditional subjective product data collection. The IP is a game theory based process that aims to maximise information extracted from a panel of subjects, while maintaining their interest in the process through a continuous panelist scoring method. The challenge with implementing this arises from the difficulty in executing the 'game'. In its original format, there is an assumption that the game is played with each player using their own PC to interact with the process. While this in theory allows information and scores to flow in a controlled manner between the players, it actually provides a major barrier to the wider adoption of the IP method. This barrier is two-fold: it is costly and complex, and it is not a natural manner for exchanging information. The core objective is to develop a low cost version of the IP method. This will use the game theory approach to maintain interest among participants and maximise information extraction, but remove the need for each participant to have their own PC interface to the game. This will require replacing both the inter-player communication method and the score keeping/reporting.
|Item Type:||Book chapter|
|Keywords:||Information elicitation, Focus groups, Non-technical product evaluation, Subjective evaluation, Game theory.|
|Full text:||(AM) Accepted Manuscript|
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|Publisher Web site:||http://www.designsociety.org|
|Record Created:||14 Aug 2008|
|Last Modified:||31 May 2011 16:39|
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