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Iranian Digital Diplomacy Towards China: 2019 as a Turning Point

Wang, Dan; Yellinek, Roie

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Authors

Dan Wang dan.wang2@durham.ac.uk
PGR Student Doctor of Philosophy

Roie Yellinek



Abstract

Digital diplomacy is an efficient tool for building close relationships between countries, especially when it comes to people-to-people diplomacy (P2P). This article aims to explore how the Iranian embassy in Beijing uses Chinese social media and reveals the motivations and changes in its behaviour. The main finding was that 2019 was a turning point; before 2019, the embassy messages were more informative without targeting specifically its Chinese audience, and since 2019 the messages have been showing deeper understating the local discourse and, therefore, have been more tailored for its Chinese audience. The main reasons for that were the place of Iran in the China-US trade war, the role of the EU in uplifting Iran's status in the international community, and the Ambassadors' characteristics and background, which switched at the end of 2018.

Citation

Wang, D., & Yellinek, R. (2022). Iranian Digital Diplomacy Towards China: 2019 as a Turning Point. Asian Affairs, 53(1), 68-86. https://doi.org/10.1080/03068374.2022.2029054

Journal Article Type Article
Online Publication Date Feb 9, 2022
Publication Date 2022
Deposit Date May 17, 2022
Publicly Available Date May 17, 2022
Journal Asian Affairs
Print ISSN 0306-8374
Electronic ISSN 1477-1500
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 53
Issue 1
Pages 68-86
DOI https://doi.org/10.1080/03068374.2022.2029054

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Publisher Licence URL
http://creativecommons.org/licenses/by-nc-nd/4.0/

Copyright Statement
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited,
and is not altered, transformed, or built upon in any way.




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