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The structure of consensus : network ties, legitimation, and exit rates of U.S. feature film producer organizations.

Cattani, G. and Ferriani, S. and Negro, G. and Perretti, F. (2008) 'The structure of consensus : network ties, legitimation, and exit rates of U.S. feature film producer organizations.', Administrative science quarterly., 53 (1). pp. 145-182.

Abstract

Recent research emphasizes that legitimacy depends on consensus among agents (audiences) about the features and activities of organizations (candidates) that become taken-for-granted elements in a social domain. This study examines how consensus is affected by the structure of interaction in the network connecting social audiences to candidate organizations. It analyzes how audience members reach, reinforce, and preserve consensus about candidates' features and behavior, affecting a crucial organizational outcome, survival. The findings show that survival is enhanced by the degree of connectivity and the repeated interactions between audience members and candidate organizations and is reduced by the degree of turnover of audience members. We situate our analysis in the U.S. motion picture industry, where we trace the interorganizational network between feature film producer organizations (candidates) and distributor organizations (the audience) and its influence on producer organizations' exit rates over the period 1912-1970. We find strong support for the claim that the legitimation process has a relational foundation that involves ties between organizational entities and the external others with whom they interact. The results contribute to the dialogue between ecological and network theories of organizations and support the claim that legitimation has a relational foundation involving ties between organizations and audiences.

Item Type:Article
Keywords:Motion picture, Producer, Director, Market penetration, Mass media, Interorganizational networks, Audiences, Social network theory.
Full text:PDF - Published Version (410Kb)
Status:Peer-reviewed
Publisher Web site:http://dx.doi.org/10.2189/asqu.53.1.145
Publisher statement:Copyright of Administrative Science Quarterly is the property of Administrative Science Quarterly and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts).
Record Created:19 Nov 2008
Last Modified:08 Sep 2011 11:20

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