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Little bottles and the promise of probiotics.

Burges Watson, D. and Moreira, T. and Murtagh, M. J. (2009) 'Little bottles and the promise of probiotics.', Health : an interdisciplinary journal for the social study of health, illness and medicine., 13 (2). 219-234 .

Abstract

In this article we explore `regimes of hope' in contemporary bioscience as articulated in spaces of health consumption. We use the case study of probiotic little bottles, highlighting their promissory branding as consumer products, to consider how hope and truth play out across different spaces of health care — the supermarket, media and laboratory. Drawing on work within both sociological and geographic literatures to think about hope, truth and probiotics, this article explores their ambiguous promise through an analysis of their biomedical and popular representation. The seemingly incommensurate promise of probiotics between popular and medical spheres provides the point of departure for an examination of the geographies of hope, truth and selfhood.

Item Type:Article
Full text:PDF - Accepted Version (1044Kb)
Status:Peer-reviewed
Publisher Web site:http://dx.doi.org/10.1177/1363459308099685
Publisher statement:The final definitive version of this article has been published in the Journal Health : an interdisciplinary journal for the social study of health, illness and medicine , 13/2 2009 © SAGE Publications Ltd 2010 by SAGE Publications Ltd at the Health : an interdisciplinary journal for the social study of health, illness and medicine page: http://hea.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
Record Created:17 Apr 2009 16:35
Last Modified:03 Nov 2011 12:24

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