Kotler, P. and Keller, K. and Brady, M. and Goodman, M. and Hansen, T. (2009) 'Marketing management.', Harlow ; New York: Prentice-Hall.
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
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|Record Created:||21 Sep 2009 10:05|
|Last Modified:||20 Aug 2010 09:40|
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