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Marketing management.

Kotler, P. and Keller, K. and Brady, M. and Goodman, M. and Hansen, T. (2009) 'Marketing management.', Harlow ; New York: Prentice-Hall.

Abstract

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

Item Type:Book
Full text:Full text not available from this repository.
Publisher Web site:UNSPECIFIED
Record Created:21 Sep 2009 10:05
Last Modified:20 Aug 2010 09:40

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