P. Kotler
Editor
Marketing Management
Contributors
K. Keller
Editor
M. Brady
Editor
M. Goodman dbr0mrg@durham.ac.uk
Editor
T. Hansen
Editor
Abstract
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
Citation
Kotler, P., Keller, K., Brady, M., Goodman, M., & Hansen, T. (Eds.). (2009). Marketing Management. Prentice-Hall
| Book Type | Edited Book |
|---|---|
| Publication Date | Aug 9, 2009 |
| Deposit Date | Sep 21, 2009 |
| Edition | First European edition. |
| Public URL | https://durham-repository.worktribe.com/output/1132110 |
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