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Commitment, commercialism and the dawning of image culture : the early years of L'Express

Welch, Edward

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Authors

Edward Welch



Abstract

It is the magazine’s [L'Express] evolution over the first ten years of its life which this article sets out to explore. It argues that central to it is a tension between commitment and commercialism: while L’Express may appear to be a committed and earnest journal, it is also a business which must survive in a competitive market. The article goes on to suggest that the working out of this tension in favour of the logic of commercialism, and the magazine’s subsequent transformation from a journal d’opinion into a journal d’information, help bring to light broader trends at work in French culture and society at the time. Most notably, they allow us to observe the birth of both what will become known in the 1960s as the société de consommation, and what we can call the ‘image culture’ which accompanies it.

Citation

Welch, E. (2001). Commitment, commercialism and the dawning of image culture : the early years of L'Express. Web journal of French media studies, 4(1),

Journal Article Type Article
Publication Date 2001-11
Deposit Date Apr 3, 2009
Publicly Available Date Mar 29, 2024
Journal Web journal of French media studies
Print ISSN 1460-6550
Publisher University of Newcastle upon Tyne
Peer Reviewed Peer Reviewed
Volume 4
Issue 1
Keywords Modernisation, Mass media, Magazine.
Publisher URL http://wjfms.ncl.ac.uk/express.htm

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