Broderick, A. J. and Mueller, R. D. (1999) 'A theoretical and empirical exegesis of the consumer involvement construct : the psychology of the food shopper.', Journal of marketing theory and practice., 7 (4). pp. 97-108.
Presents information on a study which examined the consumer involvement construct through a meta-analysis of literature and empirical investigation in five countries in Europe, where food is selected as an appropriate application. Determinant of consumer behavior; Three main perspectives of involvement; Areas of construct clarification; Methodology of the study; Results and discussion.
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|Last Modified:||21 Jan 2011 16:37|
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