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A theoretical and empirical exegesis of the consumer involvement construct : the psychology of the food shopper.

Broderick, A. J. and Mueller, R. D. (1999) 'A theoretical and empirical exegesis of the consumer involvement construct : the psychology of the food shopper.', Journal of marketing theory and practice., 7 (4). pp. 97-108.

Abstract

Presents information on a study which examined the consumer involvement construct through a meta-analysis of literature and empirical investigation in five countries in Europe, where food is selected as an appropriate application. Determinant of consumer behavior; Three main perspectives of involvement; Areas of construct clarification; Methodology of the study; Results and discussion.

Item Type:Article
Full text:Full text not available from this repository.
Publisher Web site:http://www.jmtp-online.org/
Record Created:11 Jun 2010 15:20
Last Modified:21 Jan 2011 16:37

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