Hall, R. and Andriani, P. (1999) 'Developing and managing strategic partnership.', European journal of purchasing and supply management., 5 (1). pp. 53-65.
This paper reports the empirical work carried out in the first stage of a three year Engineering and Physical Sciences Research Council (EPSRC) funded project. The first stage of the project: ''The Development of Partnership Strategies'' is the subject of this paper; it is concerned with testing, in an inter-firm context, a technique which has been validated in an intra-firm context. The technique is concerned with identifying the nature, strength, and sustainability of competitive advantage in terms of the features which customers value, the intangible resources which produce these features and the development scenarios for each key intangible resource. The companies collaborating in the research include: Flymo Ltd. (Electrolux) and Cellnet plc (British Telecom.).
|Keywords:||Intangible resources, Partnerships, Strategy.|
|Full text:||Full text not available from this repository.|
|Publisher Web site:||http://dx.doi.org/10.1016/S0969-7012(98)00023-9|
|Record Created:||30 Jun 2010 12:20|
|Last Modified:||15 Jul 2010 14:44|
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