Harris, Howell John (2008) 'Inventing the U.S. stove industry, c. 1815-1875 : making and selling the first universal consumer durable.', Business history review., 82 (4). pp. 701-733.
This article examines the emergence of the American stove industry, detailing the complex interactions among changes in the product, the organization of production, and the methods of selling cast-iron heating and cooking equipment to consumers nationwide, particularly in the antebellum years. This highly competitive industry, composed of hundreds of proprietary firms, became a site of considerable innovation in marketing. Manufacturers integrated forward, controlling the sale and distribution of their goods through networks of small retailers nationwide. The article explains how and why.
|Keywords:||Stoves, Consumer durables, Distribution networks.|
|Full text:||(VoR) Version of Record|
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|Publisher Web site:||http://dx.doi.org/10.1017/S0007680500063170|
|Publisher statement:||Copyright © The President and Fellows of Harvard College 2008. This paper has been published by Cambridge University Press in 'Business history review' (82: 4 (2008) 701-733) http://journals.cambridge.org/action/displayJournal?jid=BHR|
|Record Created:||10 Jan 2011 18:20|
|Last Modified:||27 Mar 2013 12:16|
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