A Socio-Cultural Approach to Exploring Consumer Boycott Intelligence: A Commentary Essay

James, V.K

doi:10.1016/j.jbusres.2009.04.015

A Socio-Cultural Approach to Exploring Consumer Boycott Intelligence: A Commentary Essay

James, V.K

Authors

V.K James

Contributors

VK Wells v.k.wells@durham.ac.uk
Other

Abstract

The paper, “A socio–cognitive approach to exploring consumer boycott intelligence,” effectively explores issues surrounding the boycott behavior of Muslim and Christian consumers in Lebanon. This commentary is to promote further development of the research domain, both the specific topic of this paper as well as wider issues of boycott behavior, by considering the limitations and discourse of the adopted methodology, the positioning of the paper within the extant literature, and future development of methodology. This commentary considers several frameworks and research traditions identifying a need for a longitudinal research strategy of which Farah and Newman [Farah, MF, Newman, AJ. A socio–cognitive approach to exploring consumer boycott intelligence. J Bus Res 2009-this issue.] is only one part within a particular situation and context. The commentary suggests potential prospective research strategies for further development of the topic.

Citation

James, V. (2010). A Socio-Cultural Approach to Exploring Consumer Boycott Intelligence: A Commentary Essay. Journal of Business Research, 63(4), 363-365. https://doi.org/10.1016/j.jbusres.2009.04.015

Journal Article Type	Article
Publication Date	Apr 1, 2010
Deposit Date	Jan 14, 2011
Journal	Journal of Business Research
Print ISSN	0148-2963
Publisher	Elsevier
Peer Reviewed	Peer Reviewed
Volume	63
Issue	4
Pages	363-365
DOI	https://doi.org/10.1016/j.jbusres.2009.04.015
Keywords	Boycotting, Theory of planned behavior, Mixed methods, Replication.
Public URL	https://durham-repository.worktribe.com/output/1535413