Cookies

We use cookies to ensure that we give you the best experience on our website. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.


Durham Research Online
You are in:

Substitutability and independence : matching analyses of brands and products.

Foxall, G.R. and Wells, V.K. and Chang, S.W. and Oliveira-Castro, J.M. (2010) 'Substitutability and independence : matching analyses of brands and products.', Journal of organizational behavior management., 30 (2). pp. 145-160.

Abstract

This article presents a comprehensive examination of panel data for 1,847 consumers and 2,209 brands of “biscuits” (a total of 76,682 records) in which matching analysis is employed to define brand substitutability and potential product clusters within the overall category. The results indicate that, while brands performed as expected as perfect substitutes for one another, five subcategories of biscuits into which the brands were divided (chocolate biscuit countlines, chocolate-coated biscuits, filled biscuits, plain sweet biscuits, and savory biscuits) generally performed as separate products. Matching provided a graded measure of substitutability/nonsubstitutability of brands and products, and thereby contributed to their definition.

Item Type:Article
Additional Information:Special Issue: Consumer behavior analysis.
Keywords:Matching, Consumer behavior, Substitutability, Brands, Food products.
Full text:PDF - Accepted Version (233Kb)
Status:Peer-reviewed
Publisher Web site:http://dx.doi.org/10.1080/01608061003756414
Publisher statement:This is an electronic version of an article published in Foxall, G.R. and Wells, V.K. and Chang, S.W. and Oliveira-Castro, J.M. (2010) 'Substitutability and independence : matching analyses of brands and products.', Journal of organizational behavior management., 30 (2). pp. 145-160. Journal of organizational behavior management is available online at: http://dx.doi.org/10.1080/01608061003756414
Record Created:19 Jan 2011 09:35
Last Modified:22 Jul 2011 16:32

Social bookmarking: del.icio.usConnoteaBibSonomyCiteULikeFacebookTwitterExport: EndNote, Zotero | BibTex
Usage statisticsLook up in GoogleScholar | Find in a UK Library