G.R. Foxall
Substitutability and independence: matching analyses of brands and products
Foxall, G.R.; Wells, V.K.; Chang, S.W.; Oliveira-Castro, J.M.
Authors
V.K. Wells
S.W. Chang
J.M. Oliveira-Castro
Abstract
This article presents a comprehensive examination of panel data for 1,847 consumers and 2,209 brands of “biscuits” (a total of 76,682 records) in which matching analysis is employed to define brand substitutability and potential product clusters within the overall category. The results indicate that, while brands performed as expected as perfect substitutes for one another, five subcategories of biscuits into which the brands were divided (chocolate biscuit countlines, chocolate-coated biscuits, filled biscuits, plain sweet biscuits, and savory biscuits) generally performed as separate products. Matching provided a graded measure of substitutability/nonsubstitutability of brands and products, and thereby contributed to their definition.
Citation
Foxall, G., Wells, V., Chang, S., & Oliveira-Castro, J. (2010). Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management, 30(2), 145-160. https://doi.org/10.1080/01608061003756414
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2010 |
Deposit Date | Jan 14, 2011 |
Publicly Available Date | Mar 29, 2024 |
Journal | Journal of Organizational Behavior Management |
Print ISSN | 0160-8061 |
Electronic ISSN | 1540-8604 |
Publisher | Taylor and Francis Group |
Peer Reviewed | Peer Reviewed |
Volume | 30 |
Issue | 2 |
Pages | 145-160 |
DOI | https://doi.org/10.1080/01608061003756414 |
Keywords | Matching, Consumer behavior, Substitutability, Brands, Food products. |
Public URL | https://durham-repository.worktribe.com/output/1535433 |
Files
Accepted Journal Article
(239 Kb)
PDF
Copyright Statement
This is an electronic version of an article published in Foxall, G.R. and Wells, V.K. and Chang, S.W. and Oliveira-Castro, J.M. (2010) 'Substitutability and independence : matching analyses of brands and products.', Journal of organizational behavior management., 30 (2). pp. 145-160.
Journal of organizational behavior management is available online at: http://dx.doi.org/10.1080/01608061003756414
You might also like
Heritage tourism, CSR and the role of employee environmental behaviour
(2015)
Journal Article
Eduscape: The effects of servicescapes and emotions in academic learning environments
(2015)
Journal Article
Examining the role of employees and consumers in tourism environmental and sustainability CSR
(2014)
Presentation / Conference
Downloadable Citations
About Durham Research Online (DRO)
Administrator e-mail: dro.admin@durham.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search