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Durham Research Online
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The behavioral economics of brand choice.

Foxall, G.R. and Oliveira-Castro, J.M. and James, V.K. and Schrezenmaier, T.C. (2007) 'The behavioral economics of brand choice.', Basingstoke: Palgrave Macmillan.


Item Type:Book
Full text:Full text not available from this repository.
Publisher Web site:http://www.palgrave.com/products/title.aspx?PID=276309
Record Created:19 Jan 2011 16:45
Last Modified:27 Oct 2011 11:07

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