Skip to main content

Research Repository

The Behavioral Economics of Brand Choice

Foxall, G.R.; Oliveira-Castro, J.M.; James, V.K.; Schrezenmaier, T.C.

Authors

G.R. Foxall

J.M. Oliveira-Castro

V.K. James

T.C. Schrezenmaier

Contributors

VK Wells v.k.wells@durham.ac.uk
Other

Citation

Foxall, G., Oliveira-Castro, J., James, V., & Schrezenmaier, T. (2007). The Behavioral Economics of Brand Choice. Palgrave Macmillan

Book Type	Authored Book
Publication Date	Jan 1, 2007
Deposit Date	Jan 14, 2011
Publisher	Palgrave Macmillan
ISBN	9780230006836
Public URL	https://durham-repository.worktribe.com/output/1125222
Publisher URL	http://www.palgrave.com/products/title.aspx?PID=276309

You might also like

Heritage tourism, CSR and the role of employee environmental behaviour (2015)
Journal Article

Home vs. workplace energy saving attitudes and behaviors: The moderating role of satisfaction with current environmental behaviors, gender, age, and job duration (2015)
Presentation / Conference

Eduscape: The effects of servicescapes and emotions in academic learning environments (2015)
Journal Article

An Environmental Social Marketing Intervention among Employees: Assessing Attitude and Behaviour Change (2014)
Journal Article

Examining the role of employees and consumers in tourism environmental and sustainability CSR (2014)
Presentation / Conference

Downloadable Citations

HTML

BIB

RTF