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The style/involvement model of consumer innovation.

Foxall, G.R. and James, V.K. (2009) 'The style/involvement model of consumer innovation.', in The Routledge companion to creativity. Oxford ; New York: Routledge, pp. 71-87.

Item Type:Book chapter
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Record Created:19 Jan 2011 16:45
Last Modified:26 Jan 2011 09:42

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