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The Style/Involvement Model of Consumer Innovation

Foxall, G.R.; James, V.K.

Authors

G.R. Foxall

V.K. James



Contributors

T. Rickards
Editor

VK Wells v.k.wells@durham.ac.uk
Other

M.A. Runco
Editor

S. Moger
Editor

Citation

Foxall, G., & James, V. (2009). The Style/Involvement Model of Consumer Innovation. In T. Rickards, M. Runco, & S. Moger (Eds.), The Routledge companion to creativity (71-87). Routledge

Publication Date Jan 1, 2009
Deposit Date Jan 14, 2011
Publisher Routledge
Pages 71-87
Book Title The Routledge companion to creativity.
Chapter Number 7
ISBN 9780415773171
Public URL https://durham-repository.worktribe.com/output/1687226
Publisher URL http://www.routledge.com/books/details/9780415773171/